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Without a doubt, video marketing is one of the newest additions to your brand or business promotion toolbox, as creatively produced videos can do wonders for you or your business that a blog post or infographic cannot. Especially Facebook video ads can help you reach a larger target audience more effectively in a short period of time.if Facebook Video done well, it can create huge engagement and can drive more traffic to your business or brand. In the results, you can get more sales, leads, and new customers.invest Facebook Video Ads Can be a great way to improve the return on investment of all your marketing efforts. So, check out the following proven Facebook video ad tips to engage your audience in a delightful way.
Tips for Making Facebook Video Ads Engaging
Include captions in Facebook videos
Videos with subtitles can perform well in Facebook because most people play them with the mute option. Experts also said that most Facebook users watch the first few minutes of a video in automatic mode, and then they decide whether to watch the video in its entirety or scroll down for more up-to-date information. So try to grab your audience’s attention by giving them useful details about your ad in subtitles so they can watch it to the end, even in an office or public place.
Make a square video
Since over 92% of people use Facebook on their mobile devices, making square videos can improve the performance of Facebook videos. Because these kinds of videos are more suitable for viewing on mobile devices than desktop devices, and can help you get more views, likes and shares from people watching on mobile devices.
Focus more on the first moments – they are crucial
Facebook users view thousands of video posts in their News Feed section every day, but they don’t watch them all. They only need seconds to decide whether to watch the full video or skip it. That’s why, you must pay more attention to the first few moments of your Facebook video to make it attractive and worth watching. In this way, you will successfully have an impact on the user, without scrolling down to view the full video. You shouldn’t use any kind of intro or commercial logo at the beginning of your video, but add something catchy at the beginning to make its opening moments exciting and compelling. YouTube can give you creative video making ideas and instructions to help you make the first few seconds of a Facebook video.
Make Facebook videos short but catchy
Since most people browse Facebook News Feed while waiting for lunch at a restaurant or taking the subway to work, they’re less likely to watch a lengthy video, even if it’s only a few minutes.Here’s why, you should keep your Facebook video ads short but engaging, not 5-minute long videos Facebook Ads Because people won’t watch it in its entirety, and you won’t be able to communicate your message effectively. If you really want to step up your video marketing efforts without the hassle, a 1-minute long Facebook video is highly recommended.
Create attractive thumbnails
No doubt Facebook has autoplay in its latest app update, but most people disable this feature on their Facebook app to save mobile data. This way, they will only be able to view thumbnails of Facebook videos with the play icon. So, it’s time to create attractive and interesting thumbnails for your videos to encourage more and more Facebook users to watch your videos. If you don’t use a specific thumbnail for your video, Facebook will automatically set one by default, which can break your video ad efforts on Facebook. When creating a Facebook video ad, you can add a thumbnail to your Facebook video by simply clicking the “Custom Thumbnail” option.
Locate mobile devices connected to Wi-Fi
People typically turn off the autoplay option when browsing Facebook on a mobile data plan and turn it on when connected to a Wi-Fi connection. So if you really want to improve your video marketing ROI, you should target mobile devices that connect to Wi-Fi connections. To do this, you can add a filter to your Facebook video ad to play your Facebook video only to users whose devices use Wi-Fi instead of mobile data.
Get more views, likes and shares with Facebook Video Ads
Today, Facebook is one of the most used social media platforms to attract traffic and customers cheaply. It enables you to create Facebook video ads to increase views, likes and shares of your Facebook videos as it is a great platform to run custom ads to reach your target audience. If your Facebook video is about people in a specific country or state, Facebook Video Ads will be a great option for you to get people in a specific country to watch it to increase engagement and shares.
