Work hard, play hard, right?
Hi Earthlings! Get ready, there's a bold new drink in town that's about to become your go-to for all things fun and fizzy. Yes, you heard it right! PepsiCo launches its first alcoholic beverage in the Philippines today and it's Extremely intense hard mountain dew!
Let me give you mulled wine, because this is no ordinary drink. HARD MOUNTAIN DEW debuted in the U.S. in 2022 and now it's finally arriving on our sunny shores. So, what makes this drink so special? Well, for starters, it's the perfect blend of everything we love about Mountain Dew—bold flavors, spicy kick—and now with a dash of booze to bring that extra sparkle to your after-get off work fun. Please note: It has zero caffeine, no added sugar, 5% alcohol by volume (ABV) and only 100 calories per serving. cheers!
Why we’re excited—and you should be too!
So why is everyone talking about hard mountain dew? Let’s hear it from the boss himself. Nitin Bhandari, Senior Director and General Manager, Philippines, Malaysia and Singapore, PepsiCo, is extremely excited about the launch. He brought us HARD MOUNTAIN DEW with a mission: to provide us busy adults with a fun, responsible way to unwind after a long day. Whether you're clocking out from get off work or just looking for a fresh vibe at your next party, this drink can turn the ordinary into the extraordinary. I am ready!
If you think this is just a one-time thing, think again! PepsiCo is getting serious about ready-to-drink (RTD) alcoholic beverages, and HARD MOUNTAIN DEW is just the beginning. Bhandari said PepsiCo is always committed to pushing boundaries and creating innovative products to meet our ever-changing needs. The RTD category is booming, growing by 10%, and will soar even higher in the coming years. So, you know PepsiCo is all about winning and I'm all about riding the wave.
Sip hard mountain dew responsibly
But let’s talk about what’s really important – responsibility. Bhandari assures us that PepsiCo is committed to making drinks for adults of legal drinking age and they know how Enjoy your time responsibly. They've got it covered, from “HARD” packaging with bold visuals to clear 5% ABV labeling on each can. So, no surprises here – just good vibes and delicious food!
Mark your calendars for August 15, 2024 – it’s party time!
Ready for some hard mountain dew? The product will hit shelves on August 15, 2024, and will be available in 330ml single-serve jars or in a super-convenient 4-pack. You can find it in large supermarkets, convenience stores, pubs and bars in some cities in the Philippines. Let me tell you, you'll have two irresistible flavors to choose from: the iconic Original and the tropical Beach Blast. I don’t know about you, but I’m thinking both!
Follow the fun!
If you’re as excited as I am, be sure to follow @HardMountainDewPH on Facebook, YouTube, X (Twitter), TikTok, and Instagram for all the latest updates, fun content, and maybe even a few surprises. Because let’s be honest, life is more fun when you stay informed, especially when it comes to your next favorite drink!
So, what are you waiting for? Bring your girls, boys or teams and let's toast to the latest and greatest from PepsiCo. HARD MOUNTAIN DEW is here and ready to transform your everyday life into something special. Cheers to the next big thing in your beverage lineup!
