He sings, he performs—now Harry Styles is turning his hands into a beauty Tycoon.
To the delight of Stylers all over the world, his new “life brand” shoulders the bold mission of bringing joy and “eliminating the myth of dual existence”.Drop 1: Unisex cosmetic.
The launch of a beauty brand has become a coming-of-age gift for first-line stars-Jennifer Lopez, Jennifer Aniston and Ariana Grande all jumped on the boat with money in it. Rihanna’s Fenty Beauty was launched in 2017 and is now valued at US$2.8 billion. According to reports, Lady Gaga’s Haus Labs is the third most successful celebrity beauty collection in the world.
Stiles’s approach is more inspiring than disguising. “I don’t want to make products to cover people’s faces,” he said. “I want to highlight them and make them feel beautiful.” The first series, Perfect Pearl, includes moisturizing serum, double-ended roller eye and lip serum and nail polish, which you can purchase from November 29th. But before you do that, are they any good?
Nail polish (£16 for a single piece / £50 for a kit)
These small bottles are Pleasing’s most fashionable products, which is the expectation of a man who is known for his preference for nail art. There are four varnish sets, and their brushes are covered with thick marble. There is a tribute to old-fashioned perfume decanters, but they don’t make it easier for you to apply nail polish. The polish itself is smooth and has a very (very) subtle pearlescent shimmer.
‘Granny’s Pink Pearls’ are very bright, close to coral color. “Perfect Pearl” is milky white with shimmer. However, my favorite is “Inky Pearl”, which is a deep sea blue-black color, which is an upgraded version of dark nails for anyone. There is also a transparent matte polish that can be superimposed on other polishes or used alone to create a low-key mani (you can buy this and Perfect Pearl separately). I took the lead from Styles, who painted each nail in a different shade. The result: quite busy. If your goal is chic, maybe it’s best to stick to one.
Although this sounds like something you can buy on Ann Summers, it is actually a double-headed eye and lip essence stick. Fundus rolling balls are really effective. The cool metal helps to eliminate eye bags and make them feel a little tight. It contains bilberry, okra and hyaluronic acid to moisturize and protect your skin, making you look untiring when commuting in the morning. “The Pleasing Pen is great because if you don’t feel so cute, you can refresh yourself anywhere,” Styles said. What he meant-this would help the two bottles of red wine at the office Christmas party last night.
The matte lip oil on the other end is less impressive. The same is the distribution of balls, which feels more hydrated than nourishment. Its marshmallow extract should be able to moisturize and moisturize, but I did not notice any real effect. It might be better to use Carmex.
Pearly Brightening Serum (£27)
Floating synthetic mica pearls are immersed in this transparent serum and primer. Strangely, it was “inspired by Japanese skin divers-female divers collected pearls for Morimoto, without equipment, only a net,” Styles said. “Their skin looks fresh in the sun and sparkles in the sun. I want a product that gives people that feeling.”
Dispensing a pump, the pearl fragments that look quite cheap will dissolve to smooth and brighten the face. I can’t say that my skin has changed since I started using it, but it does provide a refreshing and gentle shimmer. However, sold for half an ounce, and without any impressive ingredients, it is on the expensive side. Evening Standard Beauty Director Ingeborg van Lotringen agrees: “These are very practical products,” she said. “But I hope Harry can have something more exciting and unique, especially at these prices.” Mr. Styles, hope your next drop will bring more happiness.
