As the local economy continues to recover from the economic and financial impact of the pandemic, Filipinos are becoming more aware of their financial situation. The pandemic has pushed Filipinos to be more financially responsible and find better ways to manage their money for a better quality of life.
To further help promote sustainable financial behavior and financial literacy among Filipinos, the country’s leading consumer finance company Home Credit Philippines (HCPH), Manila Broadcasting Corporation (MBC) and local independent media agency PraXis have signed an agreement to produce radio stations DZRH and Its sister stations across the archipelago are planned.
This daily two-minute radio program will discuss topics around basic financial literacy issues that every Filipino needs to know – saving money, managing a budget, financial options available, getting out of debt, raising money and starting a business. The radio show will also address digital transformation and financial fraud prevention.
This effort is in line with Home Credit’s thrust to support ESG (Environmental, Social and Governance) initiatives by promoting financial inclusion in the country’s underserved sectors. This is also to support the government’s goal of reaching more Filipinos with financial literacy, especially among those in the informal sector.
“As most Filipinos are still struggling to emerge from the pandemic, the financial literacy radio program hopes to manage their hard-earned money and maintain overall financial health by helping them make sound decisions,” shared Ken Lerona, Head of Home Credit Philippines PR .
Lerona added, “Now more than ever, we need to take our part and work together to help the nation, especially our unbanked and underserved fellow Filipinos. Through our partnership with DZRH and PraXis, we at Home Credit hope to bring Financial inclusion and financial literacy reach millions of us. cababayan Across Luzon, Visayas and Mindanao. “
The morning radio programme aims to reach market vendors, farmers, fishermen, public transport drivers and security guards, among others. To effectively execute the program, HCPH and PraXis will collaborate to identify topics that will help address and illuminate Filipinos’ financial problems.
“As the most trusted AM station Filipinos listen to, we are proud to provide Home Credit at MBC-DZRH with a platform to promote financial literacy among Filipinos. We believe that through this partnership, we will be able to provide Filipinos with The right values and knowledge to help them make the right decisions about their personal finances,” shared MBC President Jun Nicdao.
“We are delighted to be part of Home Credit and DZRH’s advocacy for Filipinos to improve financial literacy and inclusion. This is a collaboration we are very much looking forward to, and we hope to inspire Filipinos to better manage their finances. We are excited to bring people and institutions together Come together to create initiatives that can impact the lives of Filipinos,” shared Gladys Basinillo, CEO of PraXis.
The Financial Literacy Program will begin airing on DZRH in June 2022, with prime time 4:00 am to 5:00 am.
Keep up with the latest updates on Home Credit Philippines by visiting its official website www.homecredit.ph. You can also partner with Manila Broadcasting Corporation, PraXis on their official Facebook, Instagram and TikTok accounts for financial literacy programs.Encourage customers to download My Home Credit App Learn more about the latest promotions and see what’s new in the Marketplace on Google Play.
