A new data revolution is taking place, and it is sweeping across the industry so fast that many SEOs and digital marketers are struggling to understand the insights and intelligence at their disposal.
To capitalize on this opportunity, marketers need to develop their mentality And use technology to analyze multiple data formats and understand the new opportunities it can bring.
Today’s SEO marketers and tomorrow’s digital marketers will need to extract, rapidly build, and manipulate data to drive the most critical business outcomes.
Data has always been mission-critical for digital decision-making.
The Economist, back in 2017, Declares it the most valuable resource in the world.
Fast forward to today and into the future, and we can see the exponential growth in the data driving this revolution is staggering.
according to International Data Center, The amount of digital data created in the next five years will be twice the amount produced Since the advent of digital storage.
Consider this!
For example, flash drives were introduced in 2000.
This means that in the next five years, marketers will have to analyze and understand twice as much data as they have created in the past 22 years!
The data revolution means more sources and sophistication for SEO
The data revolution has been going on for some time now, and it has changed our conception of what “data” is, rightfully so.
In the past, we thought only numbers mattered.
But in this new digital world where everything is converted to 1s and 0s, the data is much broader, including text, audio and visual information – all the bits waiting to be processed!
- Machine-based and human-generated data are growing by 10 times Faster than traditional business data.
- Machine-created data grows exponentially in a 50 times growth rate. This data revolution is largely marketing-driven and consumer-oriented, who are “always on.”
- During the past 18 months, The amount of data the site handles We’ve been at BrightEdge 11 times more!
Due to these increasingly demanding trends, SEO and digital marketers need to adapt and become more like Data Analysts and Scientists No need to add more manual work when it comes to handling the extraction of structured data insights and business intelligence.
Fortunately, SEO is poised to take full advantage of this new data revolution.
- Increase your keyword range – More keywords means more data points to view through reports and insights. While it’s important to focus on conversion rate metrics, it’s not possible without expanding your audience and reaching more people. SEO has moved away from writing for major dedicated keywords, and now it has become more advanced as search engines have advanced, such as Google’s understanding of search intent through RankBrain and BERT.
- Increase your search footprint – Will also help you discover untapped information to inform your future content strategy or come up with new keyword ideas. However, sometimes you might miss the boat, such as content management systems gradually transforming into “experience platforms” as they offer more functionality to meet the needs of today’s webmasters or marketers.
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Data is the currency to accelerate SEO and the digital age
By 2025, global data will reach 175 zettabytes.
But unfortunately, the human brain cannot process, structure, and analyze all of this data.
So the tech engine has to help, and the digital marketer should be the driving force.
This is a huge opportunity for companies that can use data to create more engaging experiences.
A recent study showed that, 95% of business leaders see this as their biggest growth lever over the next three years, which means there’s a lot of risk here!
Powerful data analytics ensures evidence-based decisions and greater accountability.
Leveraging existing and new data sources, fully integrating business acumen and analytical skills into decision-making, sourcing, managing and analyzing large volumes of unstructured data will ensure continued use and success.
SEO starts with data and continues to evolve.
From the introduction of real-time SEO in 2019 to the page experience update in 2021, the future of SEO again depends on the creation of data and intelligent systems. Here, marketers can leverage a combined data source that builds their data for them.
As a result, they can achieve business goals and stay ahead of all data and digital transformation phases.
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Technology and artificial intelligence are helping SEO grow
Advances in technology, especially advances in artificial intelligence and natural language processing, mean that SEOs and digital marketers can become data analysts without having to become actual data scientists.
This is the key to getting structured insights from a company’s big data to more accurately predict what will happen next based on existing information.
Digital marketers can develop, Learn about key trends, and learn in new areas such as:
- Predictive modeling of future trends And make predictions based on multiple types of data.
- Identify opportunities in real time and intelligence.
- Large-scale digital research Has historical data and real-time data.
- Leverage automated visualization for different stakeholders.
- Improve data security and compliance.
- market and Business Intelligence at the Macro Level.
- The most granular consumer behavior.
SEO and digital marketers can learn key skills like statistics, data analysis, data visualization, and strategy.
Artificial intelligence, natural language processing and machine learning are helping them do this without needing expertise in computer programming and software applications.
What digital marketers have to do is combine their communication and analytical skills with stakeholders who can’t think outside the ad box.
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Data analytics and intelligence as a competitive advantage
The application of technology will be the driving force of the next generation of data analysis technology.
Therefore, today’s SEO and digital marketers should learn how to make better use of the insights in data analysis.
It is increasingly evident that Tomorrow’s Marketing Platform Capabilities centered on data analytics and scientific infrastructure will be required.
The future of marketing will incorporate technical knowledge, business awareness and an understanding of data analytics.
The next generation of SEO will touch all components of marketing, from video, email and voice to the digital representation of content.
SEO and data science will converge into a growing discipline that drives omnichannel acquisition and democratizes data.
Marketers who embrace this new era of SEO will be successful for years to come.
Data is reaffirming its role as the new competitive advantage, and as an SEO and digital marketer, you must evolve if you want to be part of the future.
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