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The online shopping landscape is changing. With the popularity of e-commerce, physical stores have to reconsider their strategies. The competition for Internet search engine ranking has never been so fierce, which means that online retailers need to do their best to rank on the first page of the Google Results Page (SERP). E-commerce search engine optimization service There is a lot of demand these days, so in this article, we will discuss some tips to help e-commerce retailers with organic search engine optimization (SEO) work.
What is organic traffic?
Natural traffic is search engine results that do not pay. Google has a ranking algorithm to determine the ranking of a website in its organic SERP, which means that the ranking of a website is based on how users interact with them-the number of clicks and/or visits to the website, the amount of time visitors stay on the page, and many more. In other words, users decide which websites are ranked first in their organic SERPs.
Google’s algorithm considers hundreds of factors when determining a website’s ranking for a particular keyword. Although there is some speculation about what Google looks at when determining the ranking, the reality is that the specific details are kept secret to prevent people from trying to play the system.However, some basic steps can help E-commerce search engine optimization service Improve their organic rankings and overall SERP performance.
So, what can e-commerce retailers do to increase their organic traffic? Here are some tips:
1. Content is king
Although the era of simply filling websites with keywords to improve rankings is over, the truth is that Google only looks for high-quality content when determining where a website should be ranked on the SERP. The content needs to contain rich keywords and be highly relevant to the content searched by the user.
Google’s Panda algorithm aims to punish not providing relevance, Interesting content. When e-commerce retailers produce compelling content that users want to share on social media, they can get more organic traffic because of increased exposure.
2. Try to build a blog
An easy way for retailers to improve their organic SERP rankings is to create a blog on their website. Google likes fresh content in blogs because it helps users find timely information about products and services they might be interested in buying online. Retailers can promote more organic traffic by blogging at least twice a week.when Retailer blog In keeping with the voice and tone of their brand, users will be happier when they visit their website and may come back again, thereby increasing the number of website views over time!
3. Quality links are still important
Since Google’s algorithm has been changed to reduce the efficiency of link building, e-commerce retailers must focus on quality rather than quantity when linking. When a user clicks on a link and visits a website, the visited website provides value through excellent content and easy navigation. If a website is difficult to access or does not have much compelling content, users will leave soon, which means that the website will be more difficult to rank in Google’s organic SERP.
4. Optimize all pages
E-commerce retailers should consider ensuring that their product pages contain relevant keywords that accurately describe the content of the page. In addition, retailers should ensure that these keywords are placed near the descriptive text so that visitors know exactly what they can get by clicking the link. This will enable retailers to obtain more organic traffic from search engines while meeting user expectations, thereby helping them drive sales.
5. Make sure the URL is easy to understand
In order for the pages of the website to rank organically, they must place relevant keywords at the beginning or end of each URL. In addition, e-retailers should ensure that their product categories and subcategories have descriptive URLs so that users know exactly what is on these pages when they click on links. For example, if a user clicks on a link labeled “Products” and the page contains links titled “Products”, “Glassware” and “Jewelry”, the site will not provide information about individual product or category pages Enough information, and will not get a lot of organic traffic from search engines.
6. Attribution is still very important
Even if Google stops using authorship to determine page rankings, it is still a good idea for e-commerce retailers with active Google+ accounts to ensure that their business is listed as the author of any blog post published on their website. This allows users to click on the author’s name and go directly to their Google+ profile instead of returning to the SERP. In addition, when users share blog posts on other social media sites, the site’s ranking in search engines will increase because it has a higher exposure rate in these locations!
7. Google’s algorithm is constantly changing
If e-commerce retailers cannot increase organic traffic in the way they want, they should not be discouraged. As Google’s algorithm changes frequently, retailers need to try new strategies. Search engines like Google will continue to update so that users can easily and regularly find exactly what they are looking for! Retailers need to adapt quickly to keep up with the daily changes in Internet marketing.
8. Social media submissions are valuable
When a user views search engine results and clicks a link to go to an e-commerce website, it is helpful for the retailer’s product page to be displayed in their social media news feed. Since this method of submitting content is free, customers are more likely to click on these links, which will generate more organic traffic! This is why retailers should take advantage of the ability to submit pages directly from Google Webmaster Tools.
9. Product reviews are helpful
E-commerce retailers that list customer reviews can get huge organic traffic. Retailers should provide powerful and simple search tools so that users who like or hate a particular product can feel free to leave feedback online. With reviews directly related to the product, buyers always have access to other users’ opinions before making any purchases.
10. Follow SEO changes
Although keeping up with the daily updates of Google algorithms is challenging, e-retailers should continue to optimize their websites to achieve their goals. With a strong focus on long-term SEO strategies, retailers will achieve great results in organic traffic and conversion rates!
11. Make sure SEO is the top priority
Retailers should consider how organic traffic can increase sales to make it a high priority. As traffic and conversion rates increase, retailers will have more money in their pockets after each sale!
In terms of SEO, retailers should focus on creating unique and engaging content. Through constant updates, brand new copies and consistent website maintenance, e-commerce websites will continue to receive high levels of organic traffic.
12. Keep the product description within 150 words
In terms of product description length, retailers should follow Google’s recommendations. According to Google, “on average, searchers prefer a description of about two complete sentences,” so retailers should include the most critical information in these sentences, while using one or two sentences as a buffer.when Keep the description short and sweet, Users can easily browse the content without getting bored!
13. Outbound links are harmless
E-commerce sites that use keywords throughout outbound links will help them be noticed by search engines. Retailers need not worry about being punished for providing readers with additional useful content; instead, they should install an analytics program like Google Analytics, which records the number of clicks each link receives.
Organic traffic is about creating content that people want to see and visit again. Retailers who use highly optimized URLs to produce relevant and compelling content will increase their viewership over time and see an increase in organic traffic as a result.
