Saturday, July 25, 2026

How Self-Direction Can Change Your Life and Career


David Novak’s Marketing Podcast

in this episode Duct Tape Marketing Podcast, I interviewed David Novak. David is the founder and CEO of David Novak Leadership, the parent organization of five nonprofit organizations dedicated to developing leaders at every stage from ages 5 to 65. He is the host of the top business podcast, How to Lead with David Novak. David is also the co-author of his latest book – In charge of you: How self-direction can change your life and career. Finally, he is the co-founder, chairman and CEO of one of the largest restaurant companies in the world: the Yum! brand.

Key takeaways:

Everyone can use a good coach to help them reach their full potential. Unfortunately, there aren’t enough good people walking around, and a lot of times, the existing ones are too expensive or in demand that most of us wouldn’t even consider hiring them. But that doesn’t mean you shouldn’t. In this episode, I talk with CEO and best-selling author David Novak about how to start a powerful coach with you. We take a deep dive into how self-direction can help you achieve quick success and change your life.

My question to David Novak:

  • [1:45] Have you embraced the existing coaching industry in some way?
  • [4:27] The best coaches don’t tell you what to do, they ask you questions. Can you talk about questioning being an important part of the book?
  • [5:25] Do you think this is a leadership book?
  • [8:42] Can you tell me a little about the process of identifying happiness blockers and happiness builders?
  • [11:20] Why do you use happiness as a key metric?
  • [12:20] Have you ever seen people do better at self-directing?
  • [19:04] Where can people contact you and learn more about your work?

More on David Novak:

For more information on the Certified Marketing Manager program supported by Duct Tape Marketing:

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This episode of the Duct Tape Marketing Podcast is presented by HubSpot Podcast Network.

HubSpot Podcast Network is the audio destination for business professionals looking for the best education and inspiration on how to grow their business.

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