A new alcoholic beverage will be on shelves in 2022. The Boston Beer Company, the maker of Pepsi and Samuel Adams beer, will collaborate to produce an alcoholic version of Mountain Dew called “Hard Mountain Dew.”
Hard Mountain Dew will be sold by Pepsi, and Boston Beer will take over the alcohol production and development of the drink.
The drink will enter the U.S. market Late February Or early March. It will be treated as a malt beverage with 5% alcohol content.
There are three flavors: Mountain Dew Original, Black Cherry and Watermelon. Mountain Dew has a reputation of being high in sugar and caffeine, but the new product will have zero sugar and no caffeine.
Something to come…_ @山露 pic.twitter.com/2glnQmEwJY
— Hardmountaindew (@hardmountaindew) August 10, 2021
Boston Beer is the producer and owner of Truly hard soda water.White Claw Summer“2019. It is indeed part of the original impact of the hard soda and flavored alcoholic beverage trends. Although as of recently, the brand’s share price has plummeted by 26% in a single day. July 23, Forcing it to lower its annual forecast.
Pepsi has hinted that it will enter the alcoholic beverage trend since October. Coca-Cola’s announcement It plans to launch Topo Chico Hard Seltzers alcoholic beverages.
These plans explain some of the alcoholic beverages that the soft drink giant recently released for the first time. For decades, Coca-Cola has not had any products in this category, and this will be one of Pepsi’s first companies.
According to reports, Pepsi has also filed a new trademark application for its Rockstar brand, which will be made into beer and soda in June. Bloomberg.
Beer brands such as Bud light, Corona and Michelob Ultra also recently released their own versions of alternative alcoholic beverages.
Photo: Reuters
