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PUMA Launches SPEEDCAT OG Ahead of Fall/Winter Season


Global sports brand PUMA is about to launch its iconic sneaker “SPEEDCAT OG”, marking the beginning of its autumn and winter activities.

On June 29th, PUMA will release “SPEEDCAT OG,” marking the start of a new SPEEDCAT campaign in the coming months. With the slogan “Liberate yourself with SPEEDCAT”, the event aims to illuminate the “truly liberated self” hidden deep in the heart and show the freedom of colorful and unique personal expression through SPEEDCAT. Throughout the 2024 autumn and winter season, PUMA will continue to launch visual feasts featuring the new SPEEDCAT series.

Originally designed as a fire-resistant shoe for Formula 1 drivers in 1998, the PUMA SPEEDCAT has established itself as a fashion icon since the 2000s with its innovative silhouette, low-profile heel and signature PUMA cat embroidery The status of the item. In line with the recent low-key trend, the SPEEDCAT has re-emerged as one of the most popular sneakers, resonating with low-key trends and favored by high-profile celebrities and fashion influencers around the world.

The SPEEDCAT OG released on June 29 uses Ultra Suede, a reinforced material that surpasses the original suede. This style features gold foil logos on the tongue and heel, as well as an embroidered cat logo on the toe. Additionally, an updated midsole and Softform+ footbed ensure a lighter, more comfortable fit, improving overall wear resistance compared to previous models.

Starting from the various colors of “SPEEDCAT OG” launched in the second half of the year, PUMA will expand the lineup of “SPEEDCAT”. PUMA also aims to continue its trend-setting influence by launching a newly reinterpreted SPEEDCAT shoe in collaboration with fashion brands Coperni and JUUN.J.

Starting from June 29th, “SPEEDCAT OG” will be available exclusively at atmos and BGC.



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