The release of Marvel’s “Legend of Qi and the Ten Rings” marks the second highest opening of all movies released during the coronavirus pandemic.
domestic, This movie caused a sensation 71.4 million US dollars. However, on an international scale, “Shangzhi” brought in 56.2 million US dollars in revenue.
Comscore’s senior media analyst Paul Dergarabedian (Paul Dergarabedian) said: “There is no doubt that Marvel’s huge brand equity enhances the prospects of Shangzhi.”
“[And] A perfectly executed drama priority strategy helps to increase the interest and excitement of fans. “
“Shang-Chi” It has not yet been approved for release in China and is the first Marvel movie to be released exclusively in theaters during the pandemic. Marvel has previously released “Black Widow” in theaters and Disney+ premieres.
Throughout the pandemic, multiple studies have chosen to release movies in theaters and streaming services before the COVID-19 vaccine is released.
After the show, “Shang-Chi” It broke the highest opening record of all films released on Labor Day weekend.
“Breaking the Labor Day box office record. For many movie fans, this is a brand new original story. Shangqi issued a strong statement: People really want to go back to the movie,” Rich Gelfand says, CEO of Imax.
“Obviously, excellent film production and exclusive theater online screenings are the key to winning the box office. This groundbreaking film has successfully opened an exciting new film journey for Marvel and brought to the industry Strong autumn blockbuster.”
Globally, “Shangqi” expects total revenue of 127.6 million U.S. dollars on Friday, Saturday and Sunday.
Photo: Ryan Emberley/Getty Images for Disney
