Snickers Spain After the 20-second movie was widely condemned for homophobia, the company removed a controversial advertisement and apologized for any “misunderstandings that it might cause.”
This Ad display Spanish internet celebrity Aless Gibaja ordered a “sexy orange juice”, and a friend exchanged confused glances with the waiter. The waiter responded and handed Gibaja a Snickers ice cream stick. After taking a bite, Gibaja seemed to become a man with a beard, with a low voice.
“Better?” the friend asked. “Better,” the man replied, and the slogan read: “You are not yourself if you are hungry.”
The advertisement was severely criticized after it began to circulate on the Internet this week, and some people called for a boycott of the brand. The Federation of Lesbians, Gays and Bisexuals is one of those who condemned it, saying that “it is shameful and unfortunate that some companies continue to perpetuate stereotypes and promote homophobia” In tweet.
Irene Montero, Spain’s Minister of Equality, also made comments. “I want to know who would think that homophobia as a business strategy is a good idea,” She said on Twitter. “Our society is diverse and tolerant. I hope that those who have the right to determine what we see and hear in commercials and TV shows will also learn to be human.”
The incident happened a few weeks later Spain shocked A young gay man was fatally beaten in a so-called homophobic attack. The 24-year-old Samuel Louis was killed– The Prime Minister of Spain described, Pedro Sánchez (Pedro Sánchez) as a “barbaric and merciless act”—— Provoked nationwide protests. So far, six people, including two minors, have been arrested in connection with this incident.
The extreme-left party Podemos pointed out that the killing was part of a series of homophobic attacks across Spain that have made headlines in recent months. “Faced with the wave of LGBTI phobias, including assaults and even murders, Snickers couldn’t think of a better idea than making a spam advertisement, telling you that if you are weak, you are not yourself,” It said on Twitter.
On Thursday, Snickers Spain said it would immediately remove the ad and apologized for “any misunderstanding” that may have been caused by the event.
“In this special event, we want to convey in a friendly and relaxed way that hunger can change your character,” it said in a statement. Statement posted online. “At no time is it intended to discredit or offend any individual or group.”
