The Philips NutriU app is now available in the Philippines for users to explore recipes, discover advice and share their own culinary creations with other home cooks Manila, Philippines – In a bid to revolutionize the way all Filipinos cook at home, Philips Home Appliances has launched the Philippines Philips NutriU app. It can be downloaded on the Apple App Store or Google Play.
The recipe platform works with Philips Airfryer and already has more than 240,000 users in eight countries in Asia Pacific (APAC). In a 2021 survey of 541 NutriU app users, Philips Home Appliances found that the combined use of a Philips air fryer and the NutriU app helped 86% of respondents prepare healthier meals more frequently.
Start Your Healthy Eating Journey Here
Launched in 2019, the Philips NutriU app is active in over 20 countries worldwide with 1 million downloads and contains thousands of nutritious recipes curated by nutritionists and chefs without compromising on taste . For new home cooks and seasoned kitchen veterans, the app is equipped with tips, advice, and recipes for everything from main dishes to desserts.
Philips NutriU app usage data shows that healthier recipes, such as air-fried sweet potato chips, are popular on the platform, along with healthier ingredient alternatives. Other findings highlighted how interest in banana bread, chicken breast and sweet potato fries recipes has risen across the region during the pandemic, with 42% of respondents viewing banana bread recipes on the app.
From frying, baking, grilling to roasting, the Philips NutriU app is the perfect companion to use with your Philips Airfryer to cook healthy meals for any taste and diet.
be part of the community
The Philips NutriU app has a community on its platform where consumers can share their culinary creations and get inspiration from other users. Home cooks eager to share meals with others can upload their recipes to the app’s Personal Recipes – making it easy for anyone to keep track of their favorite dishes.
Enjoy easy and healthy cooking for everyone
Globally, downloads of the app increased fivefold from 2019 to 2022, while in Asia Pacific, downloads tripled between 2020 and 2021. Further findings from usage data show that the combination of the Philips Airfryer and NutriU app is popular with tech-savvy consumers (25-44 years old) and older consumers (45 years old and above), who account for the NutriU App 37% and 52% of users. This reflects the ease and convenience of the Philips Airfryer and the NutriU app, making cooking in the kitchen easier and healthier for all ages.
“We’re delighted that our innovations are positively impacting consumers’ lives, especially during a pandemic. We rely on technology to simplify our lives, but it can also reward our physical fitness in our wellness journey.
For example, our Philips Airfryer XL is the ideal cooking companion. Not only can it be fried, it can also be baked, grilled, toasted, dehydrated and even reheated. Paired with the NutriU app, it thinks and cooks for you. We look forward to continuing to inspire consumers through innovation to help them lead healthier, happier lives,” said Ipek Akinci, Country Manager, Malaysia, Philippines, Singapore and Emerging Markets for Philips Home Appliances.
Philips pioneered air fryer technology in 2010. Since then, air fryers have featured prominently in kitchens around the world, making it easy to provide delicious and nutritious home-cooked meals with up to 90% less fat. The Philips Essential Airfryer XL, Euromonitor’s #1 global seller, features patented Rapid Air technology that increases airflow by 7 times to cook food evenly in the hot air for delicious meals that are crispy on the outside and tender on the inside.
Download the NutriU app on the App Store or Google Play Store for thousands of air fryer recipes.
Philips Essential Airfryer XL is available at Lazada. Follow us on our Facebook (Philips Home Living) and Instagram (@PhilipshomelivingPh) pages for updates.
