Create content and want to know what the search trends were in the last week, month, or year? Google Trends can help you find useful and timely data. But how do you use it effectively?
If you want to create content that stays ahead of the curve, keeping up with the latest trends is absolutely necessary. Our guests have some insider tips to help you.
Louisa Frahm has held SEO positions in some of the world’s largest publications and understands news SEO. She knows how to use trends to gain her advantage.
Now, she is now the trend curator at Google. She and Loren Baker discuss Google Trends and how to use it to plan your content.
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The reason Google Trends is so useful is that it can accurately display what people have searched in the past hour or any time frame. Use it to capture hot news, plan marketing strategies, etc. Learn how to use the unique features of Google Trends to push your content to the top.
As the curators of Google Trends, we are data journalists. It’s all about mining the huge amount of data on search queries and what people are interested in at any given time. It is filtering it and putting it together in an easy-to-understand way for public use. – Louisa Frahm, 11:30
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The real-time insights you get from Google Trends make them unique. ——Luisa Fram, 29:25
I really like the way you can drill down to the local level to extract some trending information. – Loren Baker, 14:04
[00:01] – How Louisa got a job at Google.
[08:25] – What does Louisa do at Google Trends now.
[15:07] – What is the Google Trends grouping module?
[16:05] – How news SEO professionals can benefit from Google Trends.
[18:48] – Can Google Trends be used to predict future content?
[20:32] – What is the difference between rising queries and popular queries?
[21:52] – How to use Google Trends to influence new product development.
[24:09] -Examples of bloating.
[25:51] – What is the difference between 30 and 90 on Google Trends.
[27:03] -A great way to go beyond keywords and long tail keywords.
[27:52] -A hacker on the front end.
[28:58] – Is there a difference between Google Trends and Keyword Planner and Keyword Research Tool data?
[30:32] – Can you set up alerts and target specific countries/regions?
[32:44] – A quick case study of water pills.
[35:46] – Pay attention to the fading trend.
[38:25] – City Dictionary Challenge: The most popular searches on Google Trends now.
[40:45] – Final tips for using Google Trends during the holidays.
[48:14] – What is a group query?
Resources mentioned:
https://trends.google.com/
https://trends.google.com/trends/subscriptions
Matching trends accordingly is really interesting, because I know that in the SEO world, it’s easy to make assumptions. ——Loren Baker, 39:07
Especially for news search engine optimization, Google Trends will really help you, especially in the ever-increasing number of queries, to find those breakthrough issues that people are searching for. – Louisa Fram, 16:08
For me, Google Trends really stands out among all other tools because of its real-time capabilities. – Louisa Frahm, 10:12
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Contact Louisa Fram:
For the past seven years, Louisa Frahm has been mastering the art of SEO at the institutional level and internally. Corporate news search engine optimization is her specialty. Pop culture fans, fun lovers, and believers in the fulfillment of life.
Connect with Louisa on LinkedIn: https://www.linkedin.com/in/louisa-frahm-67710922/
Contact Loren Baker, founder of Search Engine Journal:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
