DELHI, INDIA, June 13, 2022 (GLOBE NEWSWIRE) — VWO, the experimentation platform used by fast-growing brands the world over, recently announced a partnership with Ematic Solutions, a marketing and technology consultancy that helps businesses adopt the right technology mix for their marketing efforts.
This partnership is positioned to impact brands in Singapore, Malaysia, Thailand, Vietnam, Indonesia, Philippines, Taiwan, Hong Kong, Bosnia and Herzegovina; all markets where Ematic Solutions currently operates.
The full-funnel marketing concept has only started to become popular in APAC over the past few years. Although a lot of businesses are still acquisition-focused, more and more far-sighted businesses are adopting data-driven growth methodologies. These companies have also started looking at ‘excellent digital experience’ as a differentiator to their competitors.
VWO’s robust experimentation platform combined with Ematic’s local customer success and engineering support is set to help fast-growing Asian businesses experiment better, adopt top-notch martech tools, and in turn generate higher returns on investment.
With VWO as a partner, Ematic Solutions hopes to provide a powerful weapon to its customers to optimize their end-to-end user journey and bring better results to their bottom lines. The biggest pain point in CRO that APAC businesses face is the lack of proper tools to easily conduct experiments. For every hypothesis or idea, it can take…
