DAt that time, in the Year of the Gentleman in 2011, people referred to Instagram as “an application where you can place such a fine filter on phone pictures”. The previous photo platform was only one year old. The young man photographed and filtered a chic lifestyle with his help. You are still young, but you are already “retro”. Today the situation is just the opposite. When Instagram was two years old, these people came over from Facebook and bought it for $737 million. The platform became a prominent place on the Internet, where life-like snapshots and exquisite photos were shared, evaluated, recommended, and praised—still basically without the glamorous poison of setting.
Kevin Systrom, who co-founded Instagram, also imagined this platform as a place for artists and creatives to communicate. But those times may be over. They still exist. These photo accounts seem to be taken from the hips for easy and fun daily observations or sharing stunning glossy pictures, but the person in charge has understood that most of the 1 billion active users like different temperatures and methods.In “Reels” and “Stories”, the content has already been packaged into vertical video clips, mainly used to provide parallel dimensions, namely Instagram reality The phone was sold to an inattentive audience, “real life” at best. The core ability of onomatopoeia is “bling, bling, ka-ching”.
The current Instagram boss Adam Mosseri poses at the end of June In the video clear: “We are no longer a photo sharing app.” And because video is currently bringing “great growth on all platforms”, and most users want to be “entertained”, Mosseri wants colorful moving images and those Produce them and bring more attention. Also—”honestly”—the fear that TikTok or Youtube might split this twinkling cake between them is huge. “This means change.” This should be reflected in these months, as Instagram is increasingly applying its recommendation algorithm to video content, and is also conducting large-scale “experiments in the “mobile-first video” format. “.
In the worst case, this means: in terms of “likes”, the picture will soon no longer appear on Instagram. The Guardian now reports that this development is not welcome to the art world at all. You feel excluded-also considering what it means to have to maintain your visibility more and more through video. For example, if Andy Warhol used Instagram — he would definitely use — and was told that he must now sing and dance because the audience wanted to entertain, he might hit a colored pencil on his smartphone . Or singing and dancing.
