Sunday, June 14, 2026

Why Vogue Paris became Vogue France


DFashion is not fashion. There are American version, German version, Indian version and so on. There is only one that always stands out for its title: Vogue Paris. How does it sound! How nice it sounds! Or it sounds. Because that incident in Paris is now over. Eugénie Trochu, the very young new editor-in-chief, just announced on Instagram: “Vogue Paris has become Vogue France”. This still sounds sober, as if it was developed from Condé Nast’s New York headquarters.

Alphonse Caesar

Editor-in-chief of the “Germany and the World” section and the Frankfurter Allgemeine Zeitung.

But then Eugénie Trochu became lyrical: “La liberté. Feel free to dress the way you like, think differently, apply all the colors to your nails, hair and cheeks. Declare your identity loudly and clearly Celebrate your own differences. The first edition of the French version of “Vogue” pays tribute to individuality and celebrates it.”

Goodbye, Paris!

So the French version. Why? Very simple: “From Paris to Marseille, from Lille to Strasbourg, our identity is not created in one place. Vogue represents the best emerging talents and voices. A century-based definition of fashion and culture. Diversified identities, facing the present, the most important thing is to reflect today’s France. This is really the first time!

What has survived this magazine! For example, the German occupier. The Instagram era. Anti-fur parade. The nagging of all the people who make bad magazines. Protest against Francine Crescent (at the helm from 1969 to 1988) in a paper by Helmut Newton and Guy Bourdin.She survived everything and then came Anna WintourShe now rules all issues with Edward Enninful of the British version of Vogue. If it is not a Paris opponent, it should be with the devil. After all, as seen on the Stella McCartney show in early October, she sat alone in the front row, between Demi Moore, Edward Enninful and Julianne Moore. Just because the boss of the title of sister in the front row is no longer popular. I can only say: Goodbye, Paris!



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