The popular WordPress SEO plugin All in One SEO (AIOSEO) now integrates with Microsoft Clarity user behavior analysis. Clarity allows publishers to see how users are interacting with their site in order to better optimize their site and diagnose potential issues.
The official announcement lists these benefits:
- “Understanding user intent
- Optimize your content and website design
- Reduce bounce rate
- Increase conversion rate
- Optimize your user experience (UX)”
Microsoft Clear
Clarity is a lightweight analyzer focused on user behavior.
Key Features of Clarity:
- heatmap
Show how users interact with your page, showing what they clicked on and how far they scrolled on the page - Session recording
This shows how site visitors navigate and click through the site, and when you might lose them. Helps identify friction points that can be fixed to improve user experience. - opinion
Reports showing problems with how users interact with the site
Microsoft Clarity can help publishers address issues like page abandonment and uncover hidden reasons why users are frustrated with a site or aren’t doing what they want (like signing up for a newsletter).
Clear integration with AIOSEO
Clarity integrates with AISEO in a modular fashion. This means that Clarity is not activated by default.
This integration makes Clarity easier to use because publishers don’t have to switch between the two sites to activate it. Activation happens smoothly on the website itself.
Another convenience is setting up Clarity on the website admin interface, some people may prefer to jump between Clarity and the website being optimized.
Activate Clarity on AIOSEO
Before activating Clarity, you may need to go to Google Page Speed Insights or any other page speed tool and take three to five page speed measurements to get an average page speed before activating the module.
With Clarity activated, run the exact same number of tests and compare the before and after averages.
This will help you understand if activating Clarity on your website will make a difference.
Activating Clarity is as simple as navigating to the Webmaster Tools verification page:
General Settings > Webmaster Tools Verification
From there you can activate the Clarity module and start the process of setting up a new project.
Citation
Read the official Microsoft Bing clarity announcement
User Behavior Analysis: Boost Your SEO with Microsoft Clarity and AIOSEO
Visit the official Microsoft Clarity page to learn more about Clarity
