With the Olympics’ digital collapse, NBC News and Leicester Holt focused on splitting.
Since NBC has been distressed by the failure of the Olympics, the network has been trying to come up with any fascinating storyline through television broadcasts to attract those viewers it counts on.Executives may wisely follow other departments closely, as Lester Holt said NBC Evening News Trying to go against their interests. In the profile of a star athlete in his broadcast, Holt provided more very anti-social content that has been driving away the audience.
For various reasons, the 2020 Olympics will be a ratings disaster for NBC. From the opening ceremony To this day, people’s interest in what is usually a surprise for the audience has gradually diminished. Overall, the ratings are about -50% of the previous Summer Olympics, and its new Peacock streaming service has only realized a slight gain.The network now has to strike a deal with advertisers To compensate for the number of spectators they promised, Provide future advertising spots or other options in NFL games.
This may become a major challenge in the future. The most recent Monmouth poll showed There is little interest in these Olympics. Only 16% of the respondents indicated that they have a high interest in the event, and 42% of the respondents indicated that they are only temporarily interested. More than 40% of people said they did not intend to follow the game. A director of the Monmouth Institute pointed out what keeps viewers away from the usual high ratings.
“This year’s Olympic spirit is a bit frustrated. Last year’s delay and lack of audiences have made people lose their advantage in the typical expectations and excitement of this event. However, the phenomenon of “black life is also fate” in the sports world has also caused some Americans. Strongly opposed,” said Patrick Murray, director of the Institute of Public Opinion Research at Independent Monmouth University.
Some large-scale events have been at the forefront of this strong opposition. The NBA has always been the center of activism, and the league has had the lowest ratings in the past two seasons. At the same time, the American women’s football has always been a source of controversy. Even if they did not play the national anthem, they chose to continue to kneel before the game. In addition, track and field athlete Gwen Berry sneered at the national anthem in the US National Trials before heading to Tokyo.
Now, this week Leicester Holt conducted a lengthy profile interview with track star Noah Lyles. There are many expected beats; we learned about his growth experience, his growth years and the various impacts on his career. Holt then dug into some of Lyles’ recent experiences, which are very different from pro-American chauvinism. Holt said that due to the pandemic and the country’s racial justice liquidation, Lyles has been dimly lit in the past year. Holt asked the sprinter if he was suffering from depression.
it PRProbably until, really, the black fate movement began to receive a lot of attention, when depression just took over. You hear “You are not wanted” in the news every day-as an athlete trying to participate in the Olympics and represent the United States, you love your country. But it’s more painful to see the country you want to support so much trying to kill youAlso, it’s really hard to get through.
Noah Lyles has been watching the opening ceremony with his brother since he was 12, and he has always dreamed of the Olympics.
He with @LesterHoltNBC Before the Tokyo Olympics. pic.twitter.com/PSW4twA9qC
-NBC Evening News and Lester Holt (@NBCNightlyNews) August 3, 2021
Holt did not explore this sentiment further, and seemed content to let the inflammatory statement hang in the air when he closed the section. For an athlete, I really believe that this will really cause a lot of problems. Did the movement really convey this message to Lyles? This athlete, who has risen in the international rankings with the support of the national plan, really believes that the country does not want him? Does he have real When he is so conspicuous and easy to spot, do you believe that organized efforts will kill him?
Lyles has opportunities and platforms that most Americans do not have. In this country, many BLM leaders usually describe it as being in a privileged position. However, here he-talking to millions of people on national news broadcasts-describes a scene that not only does not exist, but is completely despised by his position in the country.
This is an Olympic star who enjoys all his benefits and slanders the country he represents on the largest international stage, thus intensifying the conflict that is expelling the largest audience. NBC’s leadership must be at a loss, wondering how Lester Holt thought this was a wise part, because they have been battling ratings disasters in the past two weeks.
