A kind Romantic French advertising campaign Persuading young people to get the Covid-19 vaccine has pointed to the “ideal” impact of being stabbed.
A poster produced by the Southern Health Authority France, Which aims to show how vaccination can significantly improve people’s social lives and eliminate public concerns about the “bad” or undesirable side effects of the coronavirus vaccine.
One poster makes full use of French stereotypes. One poster shows a couple kissing in the back of the car, while other posters in the six poster series include young people at a concert, a family going to the beach, and Couple hugging at the train station.
Under the slogan: “Yes, vaccines can produce the desired effect”, the message added: “Every time you get a vaccine, life will start again.”
This Provence-Alpes-Côte d’Azur Regional Health ServiceThe person who presented the poster said: “Inspired by the national movement, we sent a very positive message to people. The photo evokes the reunion scene, and at the same time nodded and winked at the word we call’bad influence’. Hearing it. A lot of information about the Covid-19 vaccine.
“This news will be broadcast on the city’s billboard network and places frequented by people (bars, restaurants, gyms, etc.), and will also be reposted on our social networks.”
Philippe de Mester, Director of the Department of Health, told Radio france“We have not stopped broadcasting information to explain why we must use barrier gestures and vaccines to protect ourselves and others, but we realize that this fairly traditional method sometimes makes people a little guilty and has little effect.
“So we considered another method and asked ourselves how we can reach people in different ways.”
localThe English news website in France pointed out that the country has a long history of suggestive advertising.
In the previous sexy public health messages, there is a Valentine’s Day message for drivers: “Life, love. Don’t forget the really important things on the road.”
In November 2016, the French Ministry of Health’s AIDS awareness campaign included four posters with two men with the title: “With a lover, a friend, and a stranger; the situation is different, and the protection measures are also different. .”
French President Emmanuel Macron will hold a meeting of the National Defense Committee on Monday and is expected to announce new measures to curb the spread of Delta variants in France in order to avoid the expected fourth wave of coronavirus wave.
One of the measures being considered is the mandatory requirement for health workers (including those in private nursing homes) to be vaccinated. On Friday, the Minister of Engineering Élisabeth Borne will meet with union representatives to discuss disciplinary actions for those who refuse to be vaccinated. It is expected that they will also discuss whether workers in other sectors who are in contact with the public should also be included in the measure.
