SecondVaccination campaign Federal government Caused controversy on social media. Since last week, five influential people have been promoting vaccination through short videos paid by the government. In this way, the federal government hopes to increase the vaccination rate of young people. However, so far, these provocative videos have received serious repercussions. These comments are mostly negative, and the federal government itself acknowledged this at FAZ’s request. One of the influencers even received death threats. A spokesperson for the Federal Press Office announced that the event should continue until September 5. Ads are broadcast on Instagram, Snapchat, TikTok, Spotify and Youtube, and various other networks.
“I didn’t get the vaccine because it takes too long,” said Alicia Awa, creator of TikTok Squeaking at the camera with blame. Between sentences, the typical TikTok uses different camera angles to quickly edit.She stood in front of the podium in front of the blue background, reminiscent of the scenery of the press conference of the Prime Minister’s Office or Bundestag remind. “But every weekend, we line up in front of the club. Before that, hair, nails and makeup will take three hours. But waiting for the vaccination at the doctor for a short time? Impossible? It’s not just about you, it’s all about us. People. Go vaccinated.”
Less likes, more negative comments
Through a few seconds-long video like this, the federal government tries to persuade teenagers and young people to get vaccinated.In addition to Alicia Awa, she also has internet celebrities Diadem Lowry, Mirror 21, Selfie Sandra with Twenty four days The Federal Press spokesperson stated that (video link) won the event, “received based on coverage and advertising effectiveness”, proposed by the government framework contract partner “Zum golden Hirschen” advertising company. office. These “resolved the different objections raised against corona vaccination.” For example, Selfie Sandra, an influencer with about 750,000 fans, said at her scene: “I will not get vaccinated because I am afraid of needles,” she cited as a reason against vaccinations. “Are you scared when you got Botox?”
The most popular TikTok comments under Alicia Awa videos are downright negative comments. 16,400 users like to comment on “disaster”. “Words disappoint me”, this is what many users have said. “OMG [Oh mein Gott] I just saw something,” another influencer with 1.4 million fans wrote below the video. There were hardly any positive comments. Alicia Awa reacted under the video: “The event is deliberately provocative so that people can talk about it .As I can see, we have achieved this goal,” she wrote. In fact, a good 4000 comments is a very high number, so this video is controversial. So far, there have been about 92,000 great Tik Tok There are 2.2 million views, which is considered very small. So it will not fall well.
The federal government knows that these comments are mostly negative. “Of course, we have noticed extensive comments,” the spokesperson said. For such activities on social media, this is inevitable. “Everyone should express their opinions freely.”
“Totally unacceptable”
The government criticized the storm of shit that broke in through influencers: “However, threats of hatred, insults, and violence are totally unacceptable and have clearly crossed the red line.” The willingness to use vaccinations, especially among young target groups.” To So far, these “vaccination rates are below average.”
At the request of FAZ, only the management of Inscope21, whose real name is Nicolas Lazaridis, wanted to make a formal comment. His manager Tim Klaus-Muroni wrote in an email to FAZ that they have noticed the controversial reaction. “Personally, I think the method of the campaign is correct.” This statement by the creator of many young people’s role models “can certainly inspire people” to get vaccinated, he said.
