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Everyone wants to get a higher ranking in search engines, such as digital “marketing”, “Blog tips‘And’SEO’ etc., but this is not an easy task, especially when the blog or website is completely fresh.
Therefore, using long-tail keywords wisely can achieve the dream of getting more target traffic and higher rankings in search engine results pages, but you may need to spend a lot of time on keyword research because The benefits of search engine optimization keyword research countless.
Not only beginner bloggers and webmasters, SEO experts also use long tail keywords to improve the SE ranking of their websites and blogs.If you don’t have a good idea on how to find the long tail SEO keywords Then you have landed on the right page because it is about long tail keywords, how to find them and how to use them effectively in the content to ensure a visible position in the SERP.
Long tail keywords introduction
More specific and longer keywords or phrases are called Long tail keywordsInternet users usually use these keywords when going shopping or searching for items they need through voice search.
Companies and brands use these keywords to target specific audiences, not to mass audiences. Bloggers and digital marketing experts also use these keywords to improve their reputation in search engines in order to rank for their short-tail keywords.
The benefits of long tail keywords for SEO
The following are the benefits of long tail keywords for bloggers and webmasters to improve search engine rankings.
1- There is almost no difficulty in ranking
There is no need to beat the giant players of the game to rank your keywords, because long-tail keywords have little difficulty in ranking in search engines. Even if you use long-tail keywords creatively and wisely in high-quality content, it will automatically rank higher without establishing backlinks.You just need Create SEO optimized content nothing else. However, you should choose keywords with high search volume and low difficulty to get better results.
2- Highly targeted traffic
If you are looking for customers and customers for a local business or company, please check your Digital marketing strategy Will be a good way to get highly targeted traffic. By doing this, you will be able to provide them with the best products and services according to their needs, thereby successfully converting visitors into customers. Understanding user intent before creating content for long-tail keywords can help you get more conversions.
3- Increase conversion rate
Because these keywords are more specific and longer than other keywords, Convert website visitors into customers Always higher. For example, if you run a computer repair business or company in Baltimore, then using the keyword “Baltimore best computer repair service” will bring more visitors, and they will definitely use your service to quickly solve their computer-related problems. Visitors who land on your website only need more detailed information and information before placing an order. In this way, you will also get more sales and potential customers.
How to choose the right long tail keywords?
The following is jumping into any long-tail keywords to get more traffic and High ranking in search engines;
4 word keywords:
Keywords should be at least four words long to perform well in search results. The longer and more specific the long-tail keywords, the more clicks your link will receive.
Keywords describing your service or product:
Long-tail keywords with specific features or product or service advantages can bring more specific target traffic and easier conversions.
Low difficulty keywords:
In order to easily achieve high rankings, always make sure that you are targeting keywords with lower difficulty scores. Low-difficulty keywords are always easier to rank than high-difficulty keywords.
How to use AHRFS to find long-tail keywords
Because there are many SEO keyword research tool Available on the web, AHREFS It is one of my favorite tools. It not only allows you to find the best performing keywords, but also helps you find out which keywords your competitors are using to get more targeted traffic.
The following is how you can steal your competitor’s long-tail keywords in an instant;
1- Just log in to your Ahrefs account and go to “Site Explorer”
2- Put the URL of the competitor in the search bar and click the search button to find site metrics
3- After displaying all site metrics, click on the organic keywords section to find a list of competitors’ keywords
4- After doing this, apply the following filters for your own content creation strategy to obtain the best performing and easy-to-rank long tail keywords
Position: 1-10
Volume 500-Max
KD (Keyword difficulty): 1-20
5- In the results, you will get a list of the best performing long-tail keywords that can be used to create the best, engaging, and user-friendly content that will lead to higher search engine rankings.
How to apply long tail keywords when creating content?
When writing content, you should use your keywords creatively in your article to prevent any penalties or penalties from search engines. Always use keywords where they fit naturally and avoid forcing them. In this way, you will be able to attract readers more effectively.
Using keyword variations is also the best way to appear in more search results. You can use LSI (Latent semantic index) Keywords while creating quality Web content.
Where are long tail keywords used in page optimization?
Use long tail keywords creatively and wisely On-page search engine optimization Strategies play a vital role in gaining visibility in search engine results.Always use your keywords
- In the first paragraph (100 words) of your article
- In the H2 heading
- In the subtitle (LSI variant)
- Also at the end of the article
- You can also use keyword variations throughout the article to get better results
