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Balenciaga seeks to reset the narrative through the revival of haute couture | Balenciaga


In the six years of Balenciaga, Georgian fashion designer Demna Gvasalia Crocs plastic sandals Promote merchandise at the Paris fashion show with Bernie Sanders. The window of the Avenue Montaigne boutique framed IKEA’s unique blue nylon Frakta tote bag worth 1,600 pounds, and a dazzling yellow nylon high-strength jacket worth 2,000 pounds this season.

One of Demna Gvasalia’s haute couture works is modeling in Paris. Photography: Balenciaga

This week, in his strangest move to date, Gvasalia reinvigorated the haute couture branch of Balenciaga, which closed in 1968. High fashion, taffeta ball gowns are designed to satisfy the tastes and sizes of the wealthy elite, and seem unlikely to arouse people’s interest.The designer started a global renaissance in the first Balenciaga show five years ago Down jacket This is still very strong.

This will always be a different fashion show. Ella EnhofThe stepdaughter of U.S. Vice President Kamala Harris is one of the models, wearing a padded silk opera jacket over a tuxedo. Kanye West in the front row wore a balaclava all the way.There are more buzz cuts than Updo.

The fashion show opened with a series of trousers, some for men and some for women. A thin, unstructured tank top dress replaced the ball gown, and a fluffy pastel nightgown replaced the coat.Dystopian notes resound through every one Balenciaga The show seemed creepy with the zeitgeist of the pandemic. The extra-large, opaque, goggle-style sunglasses on the show look almost normal in a room where most of the audience’s face is covered by a mask.

But the biggest surprise is that in many ways, this is a very traditional fashion show. The venue is the apartment used by the brand’s founder Cristóbal Balenciaga for performances, which has been transformed into a storage room in recent years. Gvasalia did not demolish it and transform the space, but restored it to the tranquility and elegance of the 1960s, and spread pale bourgeois carpets and soft curtains on the windows.

Models in Balenciaga dresses at the Paris haute couture fashion show
Models in Balenciaga dresses at the Balenciaga haute couture show. Photography: Balenciaga

The small audience sits on the exquisite gold-plated chairs. The audience watched the live broadcast during the live broadcast. The video was set as the classic jazz piano bar of Red Garland. Almost like being in love.

The denim jacket adopts the traditional Balenciaga style. The collar is rolled up and pulled open at the back to expose the nape; the buttons of the matching five-pocket jeans are sterling silver instead of aluminum.A floral embroidered silk ball gown with opera gloves is made from one piece Jackie Kennedy.

The bride who ended the fashion show, just like the tradition of high fashion, wore a two-piece double balloon style waist to cover the waist. Balenciaga was shocked by this. Paris More than half a century ago.

The logic behind this expensive investment in a new fashion show platform is that Balenciaga, like the other most traditional well-known brands in the industry, urgently needs to regain control of the fashion narrative. During the epidemic, Fashion week is already dark The traditional seasonal calendar has lost its meaning.Trend by Nike And Netflix, not the usual fashion week name. The reopening of high fashion represents Balenciaga’s status surpassing those who covet it.

Gvasalia said in an interview with a fashion business website before the show that he believes that the revival of fashion in the most expensive form is an “anti-consumption” measure. “Maybe someone will stop buying sneakers and T-shirts in a year or two, and then they can have this amazing haute couture trench coat. I will like it,” he said.



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