The collaboration highlights the seamless integration of broadcast and social platforms, allowing viewers to not only watch entertainment content, but also engage in it.
Cignal’s broadcast network TV5 has partnered with Meta to launch the Philippines’ first broadcast innovation through its show Sing Galing. Through the partnership, Sing Galing fans can vote for their favorite finalists through a free voting experience on Messenger, highlighting the seamless integration of broadcast and social platforms, allowing viewers to watch entertainment content and be a part of it.
The Messenger voting platform was first successfully implemented on March 5 last year at Sing Galing: Sing-lebrity Edition Ultimate Pa-SING-katan (Grand Final), where thousands of Ka-awitbahays (Sing Galing viewers) voted for free and “Coverboy” Crushie” Patrick Quiroz was the Ultimate BidaOke Sing-lebrity with 67% of the total votes.
“Our partnership with Meta reinforces our commitment to combining live TV with digital TV and bringing together premium content, viewer engagement and a free social platform to enrich the content experience for our viewers. President and CEO of Cignal TV and TV5 CEO Robert P. Galang said, “We’re excited to explore possibilities to expand our platform with partners like Meta, which shape the way we consume content.
Once again, during the upcoming Sing Galing Kantastic Finale on March 12, fans can vote for their favorite artist by entering VOTE as a comment on Sing Galing’s Facebook page or via Messenger. Clicking “Go” will display a photo carousel of vote-eligible behaviors. They can scroll through the carousel, choose their favorite show, and click to vote. Each Facebook profile will receive one vote.
“We are proud to provide Filipinos with a way to support their favorite artists during the Sing Galing finale. By partnering with Meta, we can provide Filipino fans with accessible voting access anywhere in the Philippines via Messenger, allowing Our audiences can not only watch entertainment content, but also participate in it,” shared Peter Edward Dizon, Head of Business Development at Cignal.
“Messenger brings friends, family and communities closer together, while giving them access to the world outside their walls. In addition to connecting with friends, it’s also a way for brands, developers and consumers to connect with each other and what they love A thriving channel of things. Our partnership with TV5 reflects the dynamic and integrated way artists and fans stay connected,” said Joyee Biswas, Asia Pacific Director, Meta Media Partnerships.
The Sing Galing Kantastic Finale will air on TV5 on March 12 at 6pm and will be broadcast on TV5 and Sing Galing’s official Facebook page.
